Lisa Alpine writing workshops California

 


 

Writing Workshops & Events in the San Francisco Bay Area

Read what Lisa's students say about her her workshops.

Author Robin Triton says, "You are truly inspirational and your help and encouragement is priceless!"

PRIVATE WRITING & AUTHORING SESSIONS:

Put yourself on the fast track and stimulate your writing ability with one-on-one coaching. Private writing sessions are a very effective way to hone your writing skills and launch your writing career. Lisa is available in person, on the phone or via the internet and can provide editing and feedback for your articles, short stories, book proposals, and book manuscripts. Feel free to call and discuss your book project and how her services and experience can assist you. The cost is $95/hour.


2010 WORKSHOP SCHEDULE

TRAVEL WRITING: Map Out the Route to Your Dream Profession
Saturday February 6.
 10 AM - 4 PM. $110
Sponsored by The Writing Salon in Berkeley

Do you love to travel? Keep a travel journal? Why not take the next step and turn your daily scribbles into salable articles? You can do this by learning two things: 1) how to improve your storytelling abilities, and 2) how to market your work. “I’ll lead you through the steps of writing a travel story and then targeting and querying your markets [short story anthologies, newspapers, magazines and ezines]," says instructor Lisa Alpine. "We'll also discuss ways to generate other travel-related sources of income, such as writing press releases and doing guidebook research. Whether you're writing about your neighborhood or rafting down the Zambezi, you can develop specialty travel angles that open up publishing avenues beyond the Sunday Travel Section — and still pay well." So come launch your career as a travel writer!


SELF-PUBLISHING YOUR BOOK: How to Navigate the Road to Success

Saturday February 20. 30, 2010. 10 am - 4 pm. $110
Sponsored by The Writing Salon in San Francisco

“Once you’ve written your book, who will deliver it to the readers?” says instructor Lisa Alpine. “Do you trust a publishing house to invest money in these financially strapped times to promote your book? Or do you jump on the self-publishing bandwagon and get it out there yourself – NOW? But if you opt for the latter, who then will design, market and distribute your book?”

Lisa will guide you over the tough terrain of getting your book birthed and onto the bookstore shelves. She will lay out the map of your many options, covering these points and more:
* Why self-publishing is such a great option in the changing face of the publishing industry
* What you need to know to do it yourself or hire-out tasks like interior and cover book design, creating your author’s presence, and other essentials
* How to assess the various author services companies —print-on-demand publishers, offset printers — and services they do and don’t provide, from editing to distribution to customer relations
* How to use your self-published book to attract a publisher
* How to market and publicize your book through social media and other venues

Order an advance copy of the 87-page Self-Publishing Boot Camp Workbook. Lisa will also bring copies to sell at the workshop.


Self Publishing Boot Camp Workbook: 10 Steps to Self-Publishing Success

SELF-PUBLISHING BOOT CAMP: 10 Steps To Self-Publishing Success

Saturday May 1, 2010. 9:30 am - 4:30 pm. $155 includes 87-page workbook.

Taught by Carla King & Lisa Alpine at the Mechanics' Institute in San Francisco

Don't worry - we won't make you do push-ups! But we will explore each destination on your self-publishing journey from conception to distribution. It's time for you to get that book out of your head and into the marketplace. We'll go through the details that make this 10-step process a successful strategy for any self-publisher that include project definition; developing your platform; business planning; getting ISBNs, a SAN, barcodes; editing; design; printing (off-set, POD, eBooks, author services); website sales (and other non-traditional venues); distribution through traditional and new channels; and ongoing promotion. Includes our Self-Publishing Boot Camp Workbook that you take home ($29.95 value). You may also purchase the workbook separately.

Visit the Self-Publishing Boot Camp website for more details on the workshop & workbook.

self publishing workshop san francisco carla king lisa alpineClick to listen to a 3 minute audio clip of Lisa and Carla talking about what you'll learn at this workshop.

 

Events in 2010:

Guest speaker self-publishing series at Commonwealth Club
April 6
San Francisco, CA.


California Writers Club presentation on self-publishing and reading from Lisa's self-published anthology, Exotic Life: Laughing Rivers, Dancing Drums and Tangled Hearts.
April 24
Fremont, CA.


Self-Publishing Boot Camp workshop at East of Eden Writers Conference
September 24, 25 & 26
Salinas, CA.


Self-Publishing presentation at the Bay Area Travel Writers organization
October 16
San Francisco , CA.

Student Testimonials
 

I can honestly say that I enjoyed most all of the speakers but my favorite was Lisa Alpine. I really liked that she was a woman and such a believer that women could accomplish as much as men quite easily. I particularly remember her point about rejection and how it is inevitably going to happen everyone. I loved that she was horribly rejected, including by a well known author, but still did not let that stop her. She simply sent it to the top of the ladder in the editing world at that time, Don George, and he published it. That was extremely inspirational! (student, St. Mary's College 1/2010)


I would have to say my favorite guest was Lisa Alpine because I feel as though she helped our class the most with our writing. Not only did she give advice as how to go about self-publishing and getting our name out there, but she also gave us tools to become better writers. I also liked how we did a writing exercise in class. (student, St. Mary's College 1/2010)


Out of all our guest speakers, my favorite was Lisa Alpine. I really enjoyed her coming into our class because i loved the stories she shared with us about her travels, and I liked how she choose people in the class on something that they are interested in and helped develop it into a travel article or story. The most important thing i will talk away from this talk with Lisa is that you have to having something you are passionate about because that will ultimately make you a stronger writer and also when you have writers block, just take a break and a walk away from your work and ideas will come flowing back to you. I also liked how every morning she does her senses journal as a writing warmup and to always write things down in your journal so you never forget any key details. (student, St. Mary's College 1/2010)


I really enjoyed Lisa Alpine, she seems like an incredibly smart and focused lady and I really liked what she had to say. Since she was one of the first guest speakers we had in the class, she left an impression on me and she was very encouraging about the idea that stories can come from any experience. The slogan on my blog is actually something she had said in her talk that day. (student, St. Mary's College 1/2010)


Your class rocked, really the best money I've spent on writing classes in a long time! I'm working on the homework today. Love that you gave homework. - Marcie Beyatte (student at 7/25/09 travel writing workshop).


I want to thank you for the excellent class I attended on February 7th, 2009 at the Writing Salon. Your concepts were so very thorough, and the unending advice on how to turn our words into saleable articles was just great! I'd attend the March 28th class, but I will be in Paris (hopefully writing my head off). Just wanted to thank you for being an excellent teacher. I learned a lot. - Andrea Fulton ("One Crazy Lady" Restaurant Reviewer)


Just wanted to drop a note and tell you how invigorated I was by your workshop on Saturday. Despite the fact that I've been a professional writer (staff and freelance) off and on for some 25 (!) years, I have found myself in the doldrums lately as I try to redesign my life. Besides enjoying your energy and humor, I really appreciated the concrete tips on everything from vivid writing to drumming  up business. You certainly packed a lot into a one-day class. It made me feel that it *is* possible to do some of the things I've dreamed of. - 2009 Travel Writing workshop student.


Thank you for an extraordinary day! Your exuberant nature charged us all. The antidotes for rejection where completely uplifting and provided a whole new perspective. Thank you, Thank you, Thank you for having this class. - PJ Walker


As I was filming my 61-year-old husband surfing on Maui this last week, I was listening to the surf and thinking, thinking, thinking about the sounds and how best to describe them!!!! What an impact your class has had on me. - Jill


I thoroughly enjoyed your travel writing class! It helped to make me even more excited about writing and traveling, and I appreciated the encouragement you gave me. I'd take another class from you in a heartbeat - it was fun and as I was telling my partner and friends, the time went by so quickly and held my interest for the whole 6
hours! Thanks again and happy journeys to you! (I'm going back to Buenos Aires in October and I can't wait to write about it!)
- Arlena


I just wanted to say thank you so much for the wonderful travel writing workshop.  The information you provided was very useful--I felt like I really got a sense of how to approach travel writing from a business perspective (which is something that I was really unfamiliar with before) and I really felt inspired by the whole workshop.  I think the best advice you gave was to keep on writing and keep on working on improving your writing.  I am the type of person who has a lot of good ideas for travel writing, but I rarely finish my stories.  However, since the workshop I have been working on setting deadlines for myself and just setting aside time every day for the purpose of writing.  I begin graduate school next week (MA in English) and I'm sure that I will be doing tons of reading and writing for the program--but your advice holds true to all forms of writing, travel or otherwise.  My life is quite busy right now and I don't know how soon I will actually finish my travel stories and send them out, but I know that it is something that I really want to do, and your workshop was definitely an inspiration to keep plugging away at it.  And, besides some weekend getaways I have planned in the near future, I'm planning a trip to south America (Buenos Aires, Uruguay,  Santiago and some of the Chilean wine region) so I'm sure I will have lots of ideas to put to work.  Well, that's all for now, good luck with your endeavors and thanks again for being such a great teacher. - Kareasa Wilkins


Thanks for the gift of self belief because without you my writing career would still be an idea to consider.  It’s the well placed “call yourself a writer” that catches my attention and talks to my heart and makes me think hard for a week.  I know that when I come to your class that I only have to think a question due to your keen ability to answer every one of my unasked questions at exactly the right time.   I come away feeling completely validated and inspired.  How you can accomplish this for a room full of students is amazing.  Talk about intuition! - Phoebe Beringer


Thank you so much for your guidance and words of encouragement today.  I feel as though the journey has officially begun. - Angela Hale


I thought your class was entertaining, inspiring, informative. A perfect class. Thank you so much. I enjoyed looking at your website, and so many of your interests are ones that I share, that I'm sure I've read many of your travel articles without knowing they were by you. - Kate


Thank you for the inspiring class last Saturday. I was sad to see the day end. You gave us practical details and also for me, a glimpse into the absolute pleasure of writing about place. I was embarrassed to return from lunch late but I lost track of time on our assignment to collect dialog. I was amazed at your insight into what each of us shared-it was like you had a tiny, tiny beam of light and you were able to point it exactly at the heart of the intent. That was cool. I finally understand the role of becoming part of a writer's group. Now it seems essential. Thank you again. It was an absolute pleasure. - Bonnie Smetts


Thank you so much for today! I am inspired, wired and ready to plug in! Iam finally feeling that I've met the right person to help me get published! YEAH! Thank you, thank you, thank you! - Cindy Fisher, MA, CPCC


Thank you for being such a generous teacher and writing guide. You are really gifted at cutting to the chase, finding the core essence of a piece, concept or scene, and helping writers focus on the meat. Thank you, thank you for inspiring me to believe I can actually do this writing thing, and possibly even make a living with it. Thank you again for everything, Lisa. You're a true writing sister!! - Annette Lindemann


Thank you for a day of inspiration & creativity- napping, learning, eating & laughing in such a nurturing space put me in a very good place. In fact, I started my homework assignment just last night! Listening to Brazilian music at Cafe Amsterdam, my friend leans over & whispers, "do you know who that woman is sitting to your left?" Turns out, it was Dori Green, a jazz legend who played with Sinatra.

I grabbed the opportunity and asked her if we could set up an interview and she said yes! She's in the process of writing her memoirs and my article could promote the book- too cool, huh? Must be divine intervention- God got sick of listening to me babble on about wanting to be a writer & never putting myself out there. Well, I'm out there now!

 
The ball is rolling & I thank you for getting it started. - Debbie Elkington


Many thanks for the memories of our session at your beautiful table in your beautiful home with your beautiful view -- AND, moreso, thanks for our connection, your warmth, talent, interest, and for rekindling my desire to get this piece done, done right, and out the door. - Darcy Symes


 

 
 


To register for workshops, inquire about private writing & authoring sessions,
article assignments & reprints, and other info:
Contact Lisa Alpine at lisaalpine@sbcglobal.net or call (415) 887 8820

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